Media Marketing
Media marketing basics and fundamentals
The basics of media marketing is that company's or entity's use social media to connect with their audience and advertise using these ever expanding platforms like twitter, LinkedIn , Facebook , YouTube and more. Goals are to build the brand and extend the outreach increase traffic and sales and help diversify who can see what they have to offer. Thru these platforms the company engages with their targets thru community outreach in the form of content on these platforms.
They can make relevant content that gets shared and spread's thru the social circles and interconnected webs that these platforms dominate access to.
This type of marketing also allows for direct consumer feed back ex:
You run a ad on tv for three weeks, you see small impact from the ad. What went wrong? What needs to improve? none of these things can be answered as easily than you can thru a media platform that has direct consumer feedback and the availability to see and read how the audience responded to the ads.
When your on Facebook and see an ad for a bag, you can read the comments on the ad post and see what others say about it
"Great bag, at a good price" or "Ok quality, didn't last long" Both the user and the entity making the ads can benefit from this feedback making for a richer and more lucrative experience.
Now with any marketing campaign should come a extensive plan of action. What is the goal of the campaign? What methods or content will be shared? What channels or platforms will be used? Social media marketing should align closely with the businesses goals. Do they want more site traffic? do they want exposure? Do they want direct revenue?
You'll need to closely examine what types of media you'll distribute. Every platform has very different ways of providing links videos pictures ect. After you consider your options and have a transparent plan to execute media on your preferred platforms its time to publish your campaign. This could include but are not limited to making product videos or posting promotions. "The sports store is having a sale use code SALE to get 2dollars off" Offering a small discount even if they never end up using it builds trust and likeness for the party's involved. You as a consumer feel as though the company is prioritizing good prices and deals, while also not losing any significant income. If organically they only make 10 sales a week then 2 or 3 sales increases is a growth that merits a small percentage loss because the long term and overall gain is greater then if you never ran the ad. After buying a sale item consumers are more likely to return to do business in the future.
Platforms and their reach
To the left you can see a chart, at the top of the chart is the platform used and bellow is the number of users live on that platform and the third line is the limits for how many text characters are available in one post.
Now we can see how the reach of our goals is impacted by the platform we choose. Facebook and Instagram bringing in the most users can feel like the right place to start, Facebook also allowing the most characters in one post has many positives to it.
Each of these platforms also has specific types of commerce that is atracted to them for ex
Facebook brings in a lot of B2C in its ads target mostly the users of a product where LinkedIn targets more B2B commerce and has more structure for a interaction between two corporate entity's. YOU as the advertiser might connect with company's thru LinkedIn as a way to talk about their advertising needs, and then move to fakebook and Instagram when executing the plan made between you and the company's.