what is marketing?

Marketing... what is it and why do we have it?

mar·ket·ing

/ˈmärkədiNG/

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noun

  1. the action or business of promoting and selling products or services, including market research and advertising.
    "the Western arts of marketing and distribution"

in simple terms marketing is promotion, exposure, and research of the demographic that a business plans to sell to, but its more complicated then just these few things.

Marketing can be broken up into the fallowing categories that best describe and show in detail the workings of marketing


1) Audience.

Find out who you mean to sell your product or service too. a supercar dealer wont try and sell cars to anyone, you must understand WHO it is whom will buy your product

2)vehicle/mode of business

How do you plan on selling the product or service? If I run a super car store I have a brick and mortar store but also can run online and have costumers pick up or pay to get the vehicle shipped to them.

3)Purpose

What is the reason that the consumer will choose your product over another? If I'm selling super cars my product is superior to you average product like a station wagon or a small 4 door sedan. It also severs as a luxury icon to make the consumer feel more comfortable

4)exposure

How do you plan on making your product or service known? If I sell super cars maybe a logo on the building that shows off a branded depiction of my product. or use media exposure like the paper or social media. Ex if you let a creator on YouTube drive and review your car that's positive exposure. Those who either like or would want to obtain supercars will see this and affiliate your company with awesome service (letting a creator test drive shows how dedicated you are) and lets buyers see that your selling.

5)execution

Now that you've planned and gathered your resources to undertake a marketing stance you've made designed and thought about your ready to fallow thru on growing your business


now that you know any ideas?

Informed and educated now your more ready to understand the workings of marketing and can tackle the important issues of how will YOU apply your knowledge and skills in the marketing world. will you use your ideas to market your own products or services? or will you work as an agency that helps expose another company's offerings to help spread thru your community.